Marketing Strategies
It is our goal to ensure that everyone who has children or who works with children in the greater Gainesville area uses fun4gatorkids.com, and visits the site frequently. Through marketing efforts the site traffic has doubled each year since its launch. (See website statistics page for more information).
The number one method of marketing the website is through search engine optimization. Search for ANY phrase containing "Gainesville" and "kids" in Google, and your will see fun4gatorkids.com. come back in the search results - most often in the FIRST position. In addition, search engines will return results for links on articles on examiner.com or posts on GainesvilleMoms.com both of which link back to fun4gatorkids.com. (See details below.)
The number one method of marketing the website is through search engine optimization. Search for ANY phrase containing "Gainesville" and "kids" in Google, and your will see fun4gatorkids.com. come back in the search results - most often in the FIRST position. In addition, search engines will return results for links on articles on examiner.com or posts on GainesvilleMoms.com both of which link back to fun4gatorkids.com. (See details below.)
Subcribers to the Weekly Events Email receive a weekly email detailing the upcoming week's events. Links to the website are included in the email, and the highest site traffic of the week always occurs on the day the email is sent out. Currently, we have over 3,500 subscribers.
We encourage site visitors to visit the website more often through weekly giveaways, allowing visitors to enter giveaways once a day to increase their odds of winning, (and bringing people back to the website more frequently.)
- Links to fun4gatorkids.com can be found on many local and national websites including:
- www.visitgainesville.com
- www.gainesvillemoms.com (Gainesville Sun)
- www.gainesvilleactivities.com
- www.gainesvillecreativekids.com
- www.gainesvilleicecream.com
- www.gainesville.jbfsale.com
- www.gvlculturalaffairs.org
- www.livedineinwind.com
- www.thehipp.org
- www.achildsacademy.com
- www.kids4kidsflorida.org
- www.suncountrysports.com
- www.i9sports.com
- www.girlsplace.net
- www.digitalscribeworks.com
- www.localfunforkids.com
- www.issuu.com
- Fun4gatorkids.com has a Facebook page with daily status updates directing fans to the website and/or to advertisers websites. Currently, our Facebook page has over 2800 likes.
- Regular articles concerning family entertainment in Gainesville, are posted on Examiner.com Examiner.com has a deal with Google to ensure that articles posted on their site show up high in their search rankings. All articles posted by Kathy Stewart (owner of fun4gatorkids.com) contain a link back to fun4gatorkids.com.
- Kathy regularly posts on the Gainesville Moms website letting users of the site know about fun happenings around town and includes a link back to fun4gatorkids.com in the thread.
- fun4gatorkids.com sponsors many local events in exchange for logo placement on marketing materials. Examples of events fun4gatorkids.com has sponsored:
- Kids4Kids Triathlon
- Sweet Dreams Touch a Truck
- Life South's Operation Santa Delivery
- Gainesville Community Fest
- Titletown Hoedown
- Celebrate the Child Week
- City of Gainesville Theater for Youth
- Gainesville Duck Derby
- Sun Country's Sunny's Howlapalooza
- Postcards marketing the website are sent home twice a year with students in every preschool, child care center, private school and charter school as permitted. (Public schools do not allow marketing materials from non-charities to be distributed to their students.)
- Postcards and/or flyers marketing the website are displayed around Alachua County at the following locations:
- Popular family gathering spots such as O2B Kids, Sun Country Sports Center, Skate Station Funworks, Splitz, A Girl's Place, Boys and Girls Club, YMCA and more.
- Public libraries
- Playgrounds with communication boards
- City of Gainesville recreation centers
- Gainesville Regional Airport
- Hotels and motels
- Child-friendly stores such as The Little Shop, Hobby Town, Especially for Women, Miracles Maternity Boutique, Great Southern Music, Hogtown Reptile Shop and more
- Places of business such as ice-cream, yogurt, and smoothie shops, bagel shops, café's, dry cleaners, bike shops, pizza places, UPS stores, office lobbies, and more
- Pediatricians, dentists and family practices offices
- First 500 attendees to the Just Between Friends Sale
- Tent presence with hands-on children's activities and giveaways at local family-friendly events. Recent Event Participation includes:
- Where the Sidewalk Ends Youth Arts Festival
- Alachua Spring Arts Festival
- Gainesville Downtown Arts Festival
- O2BKids Easter Egg Hunt and Spooktacular
- Tioga Town Fair
- Family Literacy Festival
- Kids4Kids Triathlon
- Little Shop Carnival
- Haile Village Center Oktoberfest
- Touch a Truck
- PTA Fall Festivals and other parent programs
- VPK enrollment events
- Screaming for Safety
- Lubee Bat Festival
- Operation Santa Delivery
